Insights

Commercial insight for growing businesses

Practical breakdowns of software cost, workflow inefficiency, and the point where fragmented tools start holding a business back.

Latest insights

A growing library of cost analysis, systems thinking, and software stack breakdowns.

Cost Analysis
5 min read

How much does HubSpot cost for 50 users?

A realistic breakdown of cost, hidden extras, and the point where the wider setup starts becoming harder to justify.

Scaling Breakdown
6 min read

Klaviyo pricing for 50,000 contacts

A commercial look at active profile billing, cost creep, and the wider marketing stack that builds around it.

Cost Analysis
5 min read

How much does a Shopify store really cost?

A realistic breakdown of Shopify pricing, app costs, and the point where the wider setup starts becoming expensive and inefficient.

Cost Analysis
5 min read

How much does a CRM system really cost?

A realistic breakdown of CRM costs, hidden complexity, and the point where the wider system starts becoming inefficient.

Software Strategy
6 min read

When does custom software make more sense than SaaS?

A practical guide to when off-the-shelf tools stop fitting the way a business actually works, and when a custom system becomes the better option.

Next step

See what your setup is really costing

Use the Shyft calculator to estimate how much software spend and workflow inefficiency may be costing your business.